Automotive Electronics: Smart Cars Relay "Electronic+" Innovation Trend

In the new energy era, smart cars relay "electronics +", and automotive electronics have entered a new journey of development

The electrification and intelligence of automobiles speed up, and intelligent automobiles relay the innovation trend of "electronics +". The "electronic +" proposed by us refers to the process of realizing the electronicization of non-electronic products and the intelligence of simple electronic products based on the wide application of electronics and communication technologies. Automobiles, etc. are all concrete manifestations of the "electronic +" trend. If 2007-2016 is the "golden decade" for the development of the smartphone market and the electronics industry chain, then from 2018 to 2021, with the start of the 5G+AIoT innovation cycle, the 3C brand ecology marked by TWS headphones and smart watches is increasingly Abundant, the era of "electronic +" is coming. Since 2021, although the growth rate of the smart wearable market has slowed down, the electrification and intelligentization of automobiles in the new energy era and the wave of electrification upgrades have accelerated, and the growth space of the automotive electronics business has become the focus of the market. Electronics +" innovation trend. 2007-2016 is the "golden decade" for the development of the smartphone market and the electronics industry chain. According to IDC data, global smartphone shipments increased from 125 million units in 2007 to 1.469 billion units in 2016, corresponding to a CAGR of 31.50%; with the replacement of feature phones by smartphones, Apple and Samsung replaced Nokia as the global smartphone maker. The leader in the mobile phone industry; domestic brands such as Huawei, Xiaomi, OPPO, and vivo have risen rapidly with the support of the local supply chain.

Since 2018, smart wearable devices such as TWS earphones and smart watches have risen, and the "electronic +" era has come. According to Canalys data, global TWS headset shipments will increase from 53.73 million units in 2018 to 293 million units in 2021 (18-21 CAGR: 76.0%); among them, Apple, Samsung, Xiaomi, JBL, and Skullcandy in 2021 will grow to 29.39 units, respectively. %, 5.52%, 4.83%, 4.03%, and 3.99% of the market share ranks among the top five in the world. According to Canalys data, global smartwatch shipments will increase from 46.6 million in 2018 to 78 million in 2021 (18-21 CAGR: 18.7%); in 2021, Apple, Samsung, Garmin, Fitbit, and Huawei will grow by 50.5% respectively. %, 15.94%, 8.16%, 7.30%, 4.96% of the market share ranked the top five.

With the rise of smart wearable devices such as TWS and smart watches and the advent of the "electronic +" era, the leaders of the 3C industry chain such as Luxshare and Goertek have realized the ability from components to modules, and then to the intelligent manufacturing of the whole machine. Expand the radius and enter the stage of platform development. During the period of rapid penetration of smartphones from 2011 to 2014, Luxshare's revenue increased from 1.011 billion yuan in 2010 to 7.296 billion yuan in 2014 (CAGR: 63.9%); Goertek's revenue increased from 2.645 billion yuan in 2010 RMB increased to RMB 12.699 billion in 2014 (CAGR: 48.0%). In the "electronic +" era of the rise of smart wear in 2018-2021, Luxshare Precision's revenue increased from 35.850 billion yuan in 2018 to 153.946 billion yuan in 2021 (CAGR: 62.5%); Goertek's revenue increased from 2018 to 153.946 billion yuan. from 23.751 billion yuan to 78.221 billion yuan in 2021 (CAGR: 48.8%).